Your First Marketing Strategy: Learning From Ben’s Ice Cream
The best marketing in invisible You have to try Ben’s Homemade Peach ice cream? It is amazing! I always stop in for a scoop on my way to or from (or both) Pinehurst. I was there on Monday taking...
View ArticleA Match Made In Marketing Heaven
Toms Shoes + Whole Foods = Marketing Heaven Recently, I was in Winston Salem and witnessed the marketing arranged marriage between TOMS and Whole Foods. I have to admit these two are perfect for each...
View ArticleFocus Intensely
Focus intensely on making the best product (and most useful) you can now. You can figure out steps #2-100 later. I love this video interview with Mark Zuckerburg from 2005. He is the founder of a...
View ArticleWho Is It For?
With any project or product or campaign, one question you HAVE to get right is “Who is it for?” Who is the customer you are trying to make happy? I can’t tell you how many great ideas fail, or worse,...
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